EDF+Business is tackling serious environmental challenges by partnering with powerful businesses to clean up corporate supply chains. But before they can even get in the door at those companies, they face lingering misconceptions:

• Business and the environment don’t share enough common ground

• A for-profit and an environmental NGO don’t share enough common ground

We needed to reposition EDF+Business from the ground up – and get the message out to targeted corporate audiences – so they could continue living out their goal of catalyzing real, tangible change.

To accomplish this, I wrote and produced a series of pre-roll ads. These ads highlighted that the key themes of business and nature overlap and that either/or thinking wasn’t good for anybody.