In response to a public outcry against fossil fuels – and the utility commission’s denial of permission to build a new natural gas plant – Duke Energy, The City of Asheville, and Buncombe County, North Carolina, partnered to launch a community energy initiative, the Blue Horizon’s Project.

In 2018 alone, 2,567 Asheville residents enrolled in Duke Energy’s EnergyWise home program, over double the goal of 1,000. And eight times as many local businesses signed up for EnergyWise business as were anticipated.

I was responsible for writing the script, producing the video ad, and helping develop the visual identity that was used across the landing page and other collateral.