Mattel found itself falling behind its competition on sustainability. Our job was to start Mattel on their sustainable journey and help highlight their progress as they launched a suite of new programs including Mattel PlayBack, a take-back program for old toys.

We created a video to promote the launch of Mattel PlayBack, highlighting that the same toys that taught us so much as children still have lessons to share once we outgrow them.

I was responsible for writing the script and directing the video production remotely during the tail-end of the COVID-19 pandemic.