Cotton has a bad perception. Cotton LEADS partners with big box brands and farmers to share each other’s stories, build trust, and promote mutual gains by establishing best practices and measurable sustainability goals. Our task was to highlight those efforts and change the perspective of cotton as a crop and material. To accomplish this, we developed a series of videos, highlighting the inspiring actions of both farmers and Cotton LEADS members.

I was the co-editor of both brand and grower partner videos as well as the lead designer on various printed and digital pieces.